Business development · B2B service businesses
Grow beyond referrals.
Main Street Growth helps B2B service businesses reach the right buyers, start qualified conversations, and build a more consistent way to generate new business.
The problem
Referrals are valuable. They are not predictable.
Many service businesses grow through relationships, repeat customers, and word of mouth. That can work for a long time.
But when referrals slow down, growth slows down with them.
Main Street Growth helps you build a direct path to the businesses and decision-makers you want to work with.
What we do
We build and run a focused business development system around your business.
Built around your market, your service, and the clients you want to win — then improved every week with real market feedback.
Who we help
Established B2B service businesses ready for more than word of mouth.
You have
- A proven service
- Strong delivery capabilities
- Capacity for new clients
- A clear problem you solve
- A desire to grow beyond referrals and founder-led selling
This can include
- Accounting and advisory firms
- Agencies and consultancies
- Commercial cleaning companies
- Landscaping and property service companies
- Fractional service providers
- Other B2B service businesses
The offer
The Main Street Business Development System
A focused business development engagement designed to help your business reach the right buyers, start qualified conversations, and create a more consistent path to new clients.
- Ideal client profile development
- Target market research
- Business and contact list building
- Messaging development
- Outreach setup and launch
- Response review
- Weekly performance reviews
- Ongoing improvements to targeting and messaging
The goal is simple.
Reach the right buyers, start real conversations, and build a focused business development system that can become a consistent source of new business for your firm.
Book a Growth CallHow it works
Four stages, one system.
Understand your business
We learn how your business makes money, who your best clients are, and what makes your service valuable.
Build the foundation
We define your target market, identify the right businesses and buyers, and develop the messaging.
Start business development
We begin contacting potential buyers, review responses, and send qualified interest into your sales process.
Learn and improve
We use real market feedback to refine the audience, message, offer, and outreach.
Where we draw the line
What we do not do.
We do not send generic mass emails.
We do not promise guaranteed meetings or guaranteed revenue.
We do not replace your sales process.
We build a focused business development system that helps your business reach the right people, communicate its value clearly, and create more sales opportunities.
About Main Street Growth
Enterprise new business experience, applied to Main Street.
Main Street Growth was built to help B2B service businesses create more control over how they grow. Many strong businesses are good at serving their clients but do not have a consistent way to find new ones.
I spent more than a decade building sales pipeline for technology companies. As Director of ABM at Auth0, I built business development and ABM from zero to more than 60% of company pipeline, and later served as Director of Strategic Growth and ABM at Okta — work that contributed to hundreds of millions of dollars in pipeline and revenue.
Now I am applying the most practical parts of that experience to help B2B service businesses find the right buyers, communicate their value, and create more sales opportunities. The work is practical, focused, and built around real business outcomes.
Grow beyond referrals
Your next clients should not depend on who happens to hear about you.
Build a more direct and consistent path to the businesses you want to serve.
Book a Growth Call